In the music business course of Edogawa University's Faculty of Sociology, Department of Business and Sociology, students engage in artist production such as selecting songs and taking photos and music videos of artists during a specialized seminar in the third year. On November 3, 2023, it has been decided that the debut single ``Midnight Fall'' by the high school band ``Electrocapacity'' produced by students will be distributed.In addition, a mini live performance will be held at the school festival "Komagi Festival" to be held on Friday, November 11rd (holiday).

 As part of their two-year training and training program, students in the Music Business Course are planning and managing the NEXTAGE ARTIST AUDITION, an audition to discover high school artists who will lead the next generation and have the potential to be successful on the world stage. ``Electro Capacity'', which is currently being produced by third-year students, is a four-member group from the folk club of Saitama Prefectural Tokorozawa High School, and is a ``neo-electroc band'' that fuses rock and electronic music and plays new and colorful music.They won the Grand Prix at ``NEXTAGE ARTIST AUDITION'' last year, and their debut single ``Midnight Fall'' will be distributed through ``Early Reflection'', a PR type distribution service provided by Pony Canyon Co., Ltd.

 "Early Reflection," which distributes music, is a PR-type distribution service that utilizes Pony Canyon's know-how to support next-generation artists by distributing music and carrying out various promotional activities.The songs that will be distributed will be reviewed by Early Reflection staff. ``Midnight Fall'' successfully passed the screening process and has now been released.

 From now on, Edogawa University and Pony Canyon plan to carry out public relations activities for "Electro Capacity" and music promotion through industry-academia collaboration, mainly on social media.In addition, they will hold a mini-live at the Edogawa Girls Awards during the school festival "Komagi Festival" to be held on Friday, November 11rd (holiday), and will perform all three songs including "Midnight Fall".Free admission (first 3 people).

reference:[Edogawa University] Edogawa University and Pony Canyon collaborate in industry and academia

Edogawa University

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