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2015/11/10

From the field of education (XNUMXst)

Significance and issues of problem-solving industry-academia collaborative lectures through active learning

Takafumi Sakata

To put it simply, whether it is a proposal-based lecture through industry-academia collaboration, group discussion, debate, or group work, it often ends up as a mere method problem. Is.In other words, from the standpoint of the students, whether it is a one-way passive lecture from the teacher to the students or AL, there is no big difference if they just participate.The important thing is how actively and independently the students participate in the lecture, but it is meaningless if only AL as a method is emphasized.

Since I was in charge of the basic skills lecture for working adults, I have continued to give industry-academia collaborative product planning lectures in my seminar.For example, the plans proposed by the seminar students for Circle K Sunkus in 2010, Chunichi Dragons and Yamachan in the world, Imuraya in 2013, and Yamazaki Baking in 2013 and 2015 will be commercialized respectively. It has achieved sales of tens of thousands to hundreds of thousands of units.Also, in 2013, the promotional leaflets proposed for Brother Sales were actually lined up at home electronics mass retailers such as Bic Camera.In addition to commercialization, we are also making proposals for NTT Docomo, Shiyachihata, Chubu Nippon Expressway, and Nagoya Railway, and in parallel with that, the seminar students are sponsored by NTT Docomo Mobile Social Research Institute. Winners and awards in various business plan contests such as "Keitai Social Research Report Project", "Marketing Research Course for University Students" sponsored by Chubu Marketing Association, and "Business Plan Competition KUBIC" sponsored by Kansai University. Yes *.

Then, if there is such a commercialization or award, can we say that we have learned from it?I don't think so.The important thing in AL such as industry-academia collaborative lectures is not the formal results such as the lecture venue itself, commercialization, or winning a prize in the contest, but how many challenges the students themselves faced and overcame them. I think it's about that.For example, even if the same industry-academia collaborative lecture is given, it makes no sense if the students simply join the group and sit silently. That has been overlooked in the discussions about AL.

* These results areChukyo University Faculty of Policy Management Takafumi Sakata Seminar HPCan be viewed at

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Takafumi Sakata

Professor, Faculty of Policy Studies, Chukyo University, Ph.D. (Commerce), Chairman of the Active Learning Promotion Subcommittee, Chukyo University Education Promotion Center Committee.Part-time lecturer at Nagoya University, Nagoya City University, and Kinjo Gakuin University.His main specialty is marketing strategy theory, distribution theory, and product planning theory, and he has a good reputation for lectures and training that emphasizes "interesting", "easy to understand", and "usefulness".Recent publications include "Marketing Design from XNUMX" (co-edited by Sugakusha) and "Product Planning from XNUMX" (co-authored by Sugakusha).In recent years, he has expanded the field of activities, such as presiding over a cross-industry exchange study session that gathers young business people in Nagoya.For details, please visit the seminar website (http://www.sakataseminar.jp/).