Neolaia Co., Ltd., which provides service planning and consulting for Generation Z and SNS operation agency, conducts a questionnaire survey on 2,331 trends and 2021 trend forecasts for 2022 junior high school students, high school students, and university students nationwide.Based on the survey results, Neorea members who are active female students created "2021 Trend Award 10 Selections" and "2022 Trend Prediction 10 Selections".
"Tokyo Revengers" "Naniwa Danshi" "Comdot" "Jujutsu Kaisen" "Squid Game" "Maritozzo" "Earth Gummy" "Saeki Pointi" " "Art Bar" "Heisei Retro".
"Tokyo Revengers" serialized in Weekly Shonen Magazine is abbreviated as "East Ribe" for young people, and was made into a live-action movie in 2021. Lines such as "Is there a guy who is hiyokko?" Have also become a trend.The weekly Shonen Jump series "Jujutsu Kaisen" was a huge hit with a cumulative circulation of comics, including the digital version, and the movie was released. In the original drama "The following games" distributed on Netflix, catchy sound sources and games in the play became popular on TikTok, etc., and many squid game cosplays were seen on Halloween.
"Comdot" is a 5-member YouTuber group that works on the theme of "local seaweed to the whole country". "Heisei Retro" has become popular again when high school to college students were young, such as how to take pictures using feature phones, DS, loose socks, and Tamagotchi.
Next, "Heisei Flamingo", "BE: FIRST", "SPY x FAMILY", "Travis Japan", "Nizi Project Season 2022", "Chikawa", "Y10K Fashion" and "Blue Rock" were listed in the "2 Trend Prediction 2 Selections". "American party" "Donmul cake".
"Heisei Flamingo" is a YouTuber of Niko-chan and Riho-chan's "Arasa bachelor duo" with over 200 million registered users. "BE: FIRST" is a group of 7 Japanese artists from Japan born from the boy group excavation audition "THE FIRST".The audition was conducted by AAA rapper and solo artist SKY-HI, who invested more than 1 million yen on his own. "Travis Japan" is a 7-member male idol group in Johnny's Jr.The quality of the dance is particularly high and it is extremely popular. It is expected to debut in "Tiger Year" 2022. "Nizi Project Season 2" is a boys audition for NiziU, and the birth of NiziU's younger brother group is drawing attention.
In the manga, the protagonist Kiyoichi aims to be the strongest ace striker for the exciting home comedy "SPY x FAMILY" where the temporary family who hides their identity confronts the examination and the world crisis, and the "World Cup victory" which is the long-cherished wish of Japan. Pay attention to the soccer cartoon "Blue Lock". "Chikawa," which stands for "Something Small and Cute," is a character and manga work by illustrator Nagano, and will be animated in 2022.
In sweets and gourmet, it is expected that the Korean-origin cake "Dongmul Cake", which means animal cake, will become the mainstream birthday cake.Also, "American Party" is a home patty or picnic that collects colorful and high-calorie foods such as banana splits, lay's potato chips, cupcakes, and hamburgers.
In fashion, "Y2000K fashion", which was popular around 2, such as mini length x long boots, platform shoes, and pop-colored items, was mentioned. K-POP idols are supposed to be the igniters.
