Penmark Co., Ltd. conducted a "Fact-finding survey on changes in student life of Generation Z due to the influence of the new coronavirus" for current students who use the course management SNS "Penmark" for university students.Number of valid responses: 229,617 (Humanities 135,933, Science 87,943, etc./University students 190,737, Graduate students 10,563, Specialized training college students 12,737, etc.)

 The purpose of this survey was to clarify the challenges faced by Generation Z students today.From the results of this survey, there is a difference in awareness between current 2019th graders who entered college in 4 before the new coronavirus epidemic and current 2020rd graders and younger who entered college after 3 after the epidemic, and the deterioration of the economy due to the new coronavirus. It seems that there is a strong desire for stability due to poor business performance and corporate performance.

 According to a survey, more than 5% of students who own and use credit cards regularly use credit cards.By grade, 1% of 32.6st year students answered that they have a card and use it often or occasionally, 2% of 46.6nd year students, 3% of 56.5rd year students, and 4% of 65.6th year students. The frequency of use increased as theOn the other hand, about 3% of the students who answered "I do not have a card" overall.By grade, 1% were first-year students, 42.5% were second-year students, 2% were third-year students, and 31.6% were fourth-year students.
According to the 2 Survey and Analysis Report on Cashless Payments by College Students announced by the Consumer Affairs Agency, approximately 2020% of students use cashless payments on a daily basis. Of these, “cash” was the highest at 6%, followed by “transportation electronic money (96.8%)” and “credit card (54.2%)”.Credit cards are expected to continue to permeate student life in the future.

 Regarding club activities and club affiliation status, the most common response overall was “not affiliated with” (37.2%).This was followed by club activities/athletic clubs (20.6%) and sports circles (20.3%).Looking at the breakdown by grade, the highest percentage of students who answered that they did not belong to club activities or circles were second-year students. (Early April 2)", it is thought that he missed the timing to belong to club activities and circles.Looking at the students who belong to the top two "club activities / athletic clubs" and "sports circles", the ratio of second and third year students who entered college after the epidemic compared to fourth year students who entered before the new coronavirus epidemic decreased by 4 points.

 Bookstores such as universities and co-ops accounted for 7% of the places where textbooks were purchased, followed by online shopping sites (20.0%) and flea market apps (18.5%).Purchase or transfer of second-hand goods accounted for about 3%, reflecting the decrease in resistance to second-hand goods and the values ​​of Generation Z who are not obsessed with ownership.
According to the Tokyo District Private University Teachers' Association "Family Burden Survey", the amount of remittances to private university students will be 1994 yen in 12, compared to the highest amount of 4900 yen in 2021.According to the results of the Japan Student Services Organization's "86,200 Student Life Survey," 2% of students receive scholarships from the Japan Student Services Organization and universities, etc., which is one in two. Parents' economic situation is thought to be the driving force behind their awareness of second-hand goods.

Reference: [PR TIMES] [Survey data of 23 Generation Z people vol.3] Credit card usage, more than 50% of students use it regularly

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