On March 2023, 3, Japan L'Oreal Co., Ltd., the Japanese subsidiary of the world's largest cosmetics company L'Oreal Group, held the world's largest business contest for students, "BRANDSTORM 30" online. bottom.
Launched in 1992, L'Oréal's global "Brand Storm" program aims to nurture global leaders who will lead the future of the earth. The world's largest business competition.A different theme is set every year, and students form teams to propose new products, services, and technology-related ideas, and make presentations in English to L'Oréal employees.
In 2023, under the theme of "Crack the new codes of beauty," we are soliciting business proposals that utilize cutting-edge technologies such as AR, VR, and Metaverse.About 40 college student teams participated, and four teams that won the screening advanced to the Japan tournament.The winning team was the Onzo seminar of Waseda University's Faculty of Commerce, which conducts "modern marketing research." We proposed a service called "Metagrance," which provides a virtual fragrance shop, etc., using a device that allows you to customize fragrances with 4 types of cartridges and enable you to experience fragrances in the Metaverse space.
For the difficult topic of fragrance x metaverse, we got hints from existing technologies and proposed a concrete device with a high possibility of realization. It was evaluated that it was noted and reflected in the proposal.
The winning team will represent Japan in the international semi-finals held online in May, and the selected team will participate in the international finals.Compete with students from about 5 countries around the world.The winning team will be invited to an internship at L'Oréal headquarters.
