Nikkei BP Consulting Co., Ltd. has summarized the results of the "University Brand Image Survey (14-2020)", which is in its 2021th year (the survey was conducted in August 2020).In the survey, we asked about the recognition and image of each university about 8 universities in 9 regions nationwide.
According to a survey conducted by the Tokyo Metropolitan Area, where 120 universities were nominated, the University of Tokyo (120 points) ranked first and Waseda University (1nd) ranked second in the "university brand comprehensive strength" of 87.3 major universities in the metropolitan area. 2 points), 83.7rd place was Keio University (3 points), and the ranking was the same as last time.These three schools are also in the top three in the overall strength increase ranking, and the difference from the fourth place and beyond has widened, but since the increase scores of the three schools are in the order of Keio University, Waseda University, and the University of Tokyo, 82.4 The score difference between schools has become smaller.The battle for the top university brand power in the metropolitan area is becoming closer.
Looking at the free responses, it is thought that the response to the corona sickness contributed to the increase in brand power.The University of Tokyo announced the introduction of online classes ahead of universities nationwide.Waseda University also announced the closure of the campus and the introduction of online classes at an early stage, but there were widespread questions about tuition fees.In response, the school announced its "Waseda University's approach to tuition fees" and then provided financial support to students, praising its sincere attitude.In this way, it can be seen that the speed of decision-making and the clarity of the message in an emergency have a great influence on the brand.
In addition, Gakushuin University won first place in the three items of "polite and elegant," "respecting tradition and history," and "honest and honest."In particular, "Polite and elegant" has a high vote rate of 3%, which stands out by about 1 points from the 31.7nd place Gakushuin Women's University.These are strong images every year, but it is thought that the fact that Aiko, the eldest daughter of Their Majesties the Emperor and Empress, enrolled in April in 2 had an effect.
Tokyo University of Agriculture and Technology ranked first in "community contribution" for the first time in three years. "Contributing to local industry" and "Contributing to local community and culture" ranked first among 3 schools, and "Friendly" ranked sixth.It is highly likely that the engineering approach to agricultural issues, environmental issues such as microplastics, and efforts to tackle major social issues around us such as coronavirus are highly evaluated.Regarding this evaluation, it is considered that the nuances of "contribution to the local" society "" tend to be strong.
