Under the slogan "Student Advertising Koshien," Adfes receives themes from different companies every year and decides the No. 1 advertising idea for college students. This is the 15th time.

　The company that provided the theme for 2017 is "Nuclear Waste Management Organization of Japan (abbreviated as NUMO)".An authorized corporation of the Minister of Economy, Trade and Industry established to dispose of high-level radioactive waste generated by nuclear power generation, the public is interested in this issue in order to raise awareness of the issue of disposal of high-level radioactive waste. The issue was the idea of ​​planning and content that would give people to think about themselves.

　There were applications from 9 teams from 14 universities, and the one that was brilliantly selected for the gold medal was the Hitotsubashi University "afterlife" team that proposed "palm-sized geological disposal."Focusing on the most familiar energy usage scene for university students, "charging smartphones," we will distribute disposable mobile batteries and use collection boxes and SNS advertisements equipped with digital signage (a system that transmits information using electronic display devices). The content is to make users aware of the problem of disposal of high-level radioactive waste and to convey that it is a problem that they should consider when using electricity.

　The jury said, "What made the afterlife team stand out from the other teams was that it made me feel that if you were a student who thought of this idea, you might really be able to solve Japan's energy problems. The team that believed in the power of young people, wanted to brighten Japan, and thought about how to improve the world was the next world. "

　In the future, the "palm-sized geological disposal" of the "afterlife" team will be considered together with NUMO for implementation.The silver prize was the Nihon University "Kiyo no Kuni" team, and the bronze prize was the Kobe University "AdTAS" team.