SHIBUYA109 lab., a youth marketing agency operated by SHIBUYA109 Entertainment Co., Ltd., targets Generation Z aged 15 to 24, and conducts a web survey by an external survey panel (410 respondents) and an interview with SHIBUYA109 lab.'s own network ( 8 respondents) conducted a “Survey on Gen Z’s attitudes about overseas”.

 According to the survey, 8.6% of Generation Z respondents answered that they have already traveled abroad or have specific plans (to travel) since the pandemic.91.5% of Generation Z have no plans to travel abroad.A total of 48.8% of respondents answered that they "don't want to go abroad now (I would like to go someday)" or "I don't think I will ever be interested in traveling abroad."However, when asked about specific countries/regions they would like to visit as a travel destination, an average of 8.5 country names were checked: Hawaii (37.3%), France (30.7%), Italy/ Honshu (30.5%) in the United States ranked high.

 When asked about studying abroad, more than half (57.5%) of the younger generation have no intention of studying abroad (“I have never thought about studying abroad” or “I don’t want to study abroad at all”).In addition, 21.2% of the respondents answered that they were "interested, but I think it would be difficult in reality."

 As reasons for wanting to study abroad, 45.0% answered "to learn a language", 36.1% "for future career", and 29.3% "to learn and experience the culture of the country."On the other hand, when asked why they do not want to study abroad, 36.2% said they were financially difficult, 30.0% said they were worried about their language skills, and 28.8% said they were worried about security. Among those who answered "I'm interested in (studying abroad), but I think it will be difficult in reality", 54.0% answered "Because it's financially difficult" and 46.0% "Because I'm worried about my language skills." Economic reasons and low basic language skills seem to be the hurdles.

 When asked what they think is good about overseas, 54.9% said “buildings and scenery”, 41.2% said “unique culture and art”, 40.5% said “high level of entertainment”, 38.8% said “economic power and economic policies”, and 51.5% said bad things. "Security" 41.7%, "Hygiene" 14.9%, "Quality of goods and services" 80.5%.On the other hand, Japan's good points were "safety" at 78.5%, "food" at 69.0%, and "hygiene" at 68.1%.In fact, XNUMX% of respondents answered that they "appropriately" to the question "I feel proud of my country."

 In group interviews, they were proud of Japan, saying, "It's safe, clean, and easy to live in. The people are very kind." I saw what you were thinking.On the other hand, when asked about the negative points, "economic power and economic policies" 34.4%, "educational systems and systems" 27.1%, "awareness of environmental and social issues" 24.4%, "awareness of human rights" 23.2%, ``Social welfare system'' was ranked high at 21.7%, indicating that people are worried about the social system.

Reference: [SHIBUYA109 lab.] Generation Z awareness survey on overseas

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