"SHIBUYA109 lab.", A youth marketing research institute operated by SHIBUYA109 Entertainment Co., Ltd., is based on a web survey by an external research panel for 18 to 24 years old and an interview by its own network. Awareness survey "was conducted. (Number of respondents: 400)

 When asked about how to decide on a property, the highest answer was "I decided by myself while listening to the opinions of my parents (57.0%)".Regarding the difference between the person and the parent in terms of the importance of the room, the person emphasizes "rent (70.0%)", "floor plan (44.0%)" and "room size (36.5%)", while the parent emphasizes "rent". Following "(62.0%)", "security equipment (29.0%)" is emphasized, and it can be seen that parents are looking for a house with even greater concern for safety.

 The reasons for living alone and wanting to go to school are "because I want to go to school / go to school (44.8%)", followed by "because I want to be independent (38.2%)", and "because I want to use my time freely (2%)". ) ”“ I want my own space (36.5%) ”, and some people asked for freedom in their time and space.

 As for the point of ideal living, "the Internet environment such as Wi-Fi is in place (56.5%)" was ranked first, and the others differed between men and women.For women, in addition to the crime prevention aspect such as "security is solid (1%)", the space design aspect such as "you can make your own interior (58.0%)" and "enjoy fashion (53.5%)" is also mentioned as ideal. rice field.On the other hand, for men, the ideal is the ease of switching on and off by separating the space, such as "the space for hobbies and study can be separated (47.0%)".

 When asked about the degree of attention to the current interior, "I want to be particular about it, but I am not particular about it" was ranked first for both men and women, with 47.0% for men and 57.0% for women, and 52.0% overall.Although I have a longing for a stylish room, I can see that I haven't put it into practice yet.

 Among Generation Z, "home shine" that enhances the living environment centering on interiors and miscellaneous goods is attracting attention, and the fact that SNS posts are increasing is also seen.This is because it is natural for Generation Z, who is good at visual communication skills through images and videos, to be "shining", and the fact that life is shining is regarded as the ultimate "shining". It is in.

 However, in reality, there are many cases of living alone for a limited time, such as financial situations or only among students, so when reproducing the ideal living environment, stick to only a part of the living environment shown in the photos posted on SNS. By doing so, you can see that you are getting the maximum satisfaction while making some compromises.

Reference: [SHIBUYA109 Entertainment Co., Ltd.] Awareness survey on Gen Z housing

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