Recruit Co., Ltd.'s Recruit Advancement Research Institute has been conducting a study on brand power since 2008 in order to clarify trends in high school students' choice of universities. According to a survey conducted in 2023, the number one “university to apply to” was “Waseda University” for the third consecutive year among high school students in the Kanto area, “Meijo University” for the seventh consecutive year in the Tokai area, and “Meijo University” in the Kansai area for the 1th consecutive year. It was "Kansai University".Survey target: Those who are attending high school in 3 areas (Kanto, Tokai, Kansai) and are scheduled to graduate in March 7 (third year high school at the time of the survey).Number of valid responses: 16.

 In the three areas of Kanto, Tokai, and Kansai, there was no change in the top "Universities I want to apply for", but in Kansai, Osaka Public University, which was established in April 3, rose one rank and tied for second place alongside Kinki University. rice field.Its presence is increasing as a large-scale public university.In the Kanto region, there has always been a strong preference for private schools, but in Kansai, where national/public schools and private schools were competing, the preference for private schools increased for the sixth consecutive year. .In the Kansai and Tokai areas, preference for private schools reached a record high.

 Behind this growing preference for private schools, it is thought that there are "expansion of entrance examinations within the year & new course entrance examinations in 2025" and "enhancement of school attendance support system". In 2025, the new course entrance exam will be implemented, and since it will be significantly different from the current subjects, it is expected that third-year high school students will avoid ronin and aim to pass the active career.With 3% of students enrolling in private schools through year-end entrance exams, and with many options for taking entrance exams within the year, it seems that more and more people are turning to private schools, which offer many opportunities to take on challenges early on.In addition, the school attendance support system introduced in 6 is expected to be revised from 2020 to expand tuition fee reductions and exemptions to the middle class, and the difference in tuition fees between national and public schools and private schools will shrink. It is considered to be in

 The top 3 "Universities I want to apply for" in each area are as follows.
[Kanto area] 1st place Waseda University, 2nd place Meiji University, 3rd place Aoyama Gakuin University
[Tokai area] 1st Meijo University, 2nd Nagoya University, 3rd Nanzan University
[Kansai area] 1st place Kansai University, *Tie 2nd place Osaka Public University, Kinki University 

Kanto area (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Tochigi, Gunma prefectures, 1 metropolitan area and 6 prefectures)
Tokai area (4 prefectures of Shizuoka prefecture, Aichi prefecture, Gifu prefecture, Mie prefecture)
Kansai area (Osaka prefecture, Kyoto prefecture, Nara prefecture, Wakayama prefecture, Hyogo prefecture, Shiga prefecture, 2 prefectures and 4 prefectures)

Reference: [Recruit Co., Ltd.] Asked high school students about university brand rankings “Survey of brand power for going on to higher education 2023” (PDF)

Waseda University

Reform with the aim of "WASEDA shining in the world" with research, education, and contribution as the three pillars

Waseda University has created an unparalleled environment in which all students can hone their ability to take on unanswered issues based on the three founding principles of "independence of academics, utilization of academics, and creation of model people."Aiming to be a world-class university with unwavering international competitiveness, "WASEDA that shines in the world," "Waseda for research" and "[…] for education.

Kansai University

Open up the future with the power to think and create new value

Kansai University, which has a history of 137 years, celebrated its 100th anniversary in 2022 as a university promotion and advocating the "realization of learning".It is a comprehensive university with 13 faculties that pursues specialization deeply, explores knowledge with curiosity, and expands one's learning.Strong trying to overcome difficulties and open up the future in a society with increasing uncertainty […]

Meijo University

We will develop education and research that captures the needs of society, and learn appropriate for the future you are aiming for.

With 10 faculties and 23 departments, it is one of the largest integrated universities in the Chubu region.In addition to the Faculty of Law, Faculty of Science and Technology, Faculty of Agriculture, etc., which have continued since the early days of its founding, the Faculty of Information Engineering will be established in 2022.We support the challenge support program to nurture “future leaders” equipped with the mindset required by the times, and the voluntary activities of students […]

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