When the Kansai University Socio-Network Strategic Research Organization interviewed the general public about their intention to inoculate the new corona vaccine, it was found that the proportion of applicants varies greatly depending on the method of explanation.The Strategic Research Organization says that medical and long-term care professionals need to provide information that promotes a thorough understanding of vaccines and respect individual judgments.
The survey was conducted from January to February via the Internet, and the responses of 1 people were obtained and tabulated.The study was conducted with the aim of investigating how vaccination intentions would change by changing the way they were explained.
When asked about vaccination requests without giving any information, 58.2% answered that they "want". "When 100 people were vaccinated, 95 people were able to prevent the disease," he added, jumping to 76.0%.However, when explaining that "even if 100 people are vaccinated, 5 people cannot prevent the disease," the number of applicants decreased to 95%, despite the same content as the previous explanation that 65.9% could prevent the disease. doing.
Also, if you explained that "0.02% had serious symptoms that may be side effects", 64.4% of the applicants. When 0.02% was replaced with 10 people from 20 people, the number dropped further to 57.8%.The fact that such a big change can be made just by changing the way of explanation is consistent with the findings of behavioral economics called "emotional framing effect" and "ignoring the denominator".
Vaccination is expected to prevent the onset and aggravation of individuals and at the same time prevent the spread of coronavirus infection by raising the vaccination rate of society as a whole, but the Strategic Research Organization is not included in this question. It is necessary to provide details and avoid unreasonable persuasion to promote sufficient understanding.
