In the University Brand Image Survey 2022-2023 compiled by Nikkei BP Consulting, Niigata University won the top spot in the Koshinetsu area for the first time since the survey began.Fukuoka Prefecture's Nakamura Gakuen University was the top ranked university, followed by Oita Prefecture's Nihon Bunri University.
According to Nikkei BP Consulting, from July to August 2022, about 7 people nationwide were asked about the brand images of 8 major universities, excluding medical colleges, physical education colleges, junior colleges, etc., on the Internet, and the results were tabulated by nine regions. did.We requested responses from mainly survey monitors from Nikkei BP Consulting's affiliated research institutes, as well as business people who live and work in the same area, parents with children of junior high school age or older, and people involved in education. , Measured 4 brand image items for universities and students, such as "contribution to local industry", "sufficiency of research facilities", and "language skills" and "high communication skills" of students.From these, the university brand comprehensive strength (deviation value) was calculated and ranked.
The top ranked university brands in nine regions are Hokkaido University in the Hokkaido area, Tohoku University in the Tohoku area, University of Tsukuba in the northern Kanto area, The University of Tokyo in the metropolitan area, Niigata University in the Koshinetsu area, Nagoya University was in the Hokuriku/Tokai region, Kyoto University in the Kinki region, Hiroshima University in the Chugoku/Shikoku region, and Kyushu University in the Kyushu/Okinawa/Yamaguchi region.
Of these, Niigata University is at the top for the first time since the survey began.Overall brand strength was 78.9 points, up 10.3 points from the previous survey.This is the highest number among all the universities surveyed.While the percentage of votes is increasing overall, it is especially growing in items such as "enthusiastic about study and research", "polite", and "concentrating" for students, It seems that the active dissemination of information on the activities and their results has been successful.
The top 5 universities in each region are Tohoku Gakuin University in the Tohoku region, Nagoya Institute of Technology and Meijo University in the Hokuriku/Tokai region, Ritsumeikan University in the Kinki region, Kagawa University in the Chugoku/Shikoku region, Tottori University, and Kyushu. - Seinan Gakuin University and Kyushu Institute of Technology in the Okinawa/Yamaguchi area.
Nakamura Gakuen University had the highest recognition rate, up 53.0 points from 7.4% in the previous survey.Nakamura Gakuen University will renew its official website in 2021, and develop designs related to catchphrases and copies common to group school sites.It is thought that the appeal to the local community was increased by having students participate in volunteer activities with the same concept at the same time.Next, Nihon Bunri University is in second place, up 45.2 points from 7.2% in the previous survey. It is speculated that Nippon Bunri University, which celebrated its 2th anniversary in 2022, launched a special anniversary website and once again sent messages to stakeholders on a regular basis, contributing to the improvement of the university's recognition rate.
