Rich Media Co., Ltd., which operates the skin care information site "Men's Skin Care University", discusses the skin care situation of the University of Tokyo male students, who are the highest in Japan, and Aoyama Gakuin University and Keio University male students who have a "fashionable" image for comparison. investigated.
The subjects of the survey are 3 male students in the 50rd year of the University of Tokyo and 3 50rd year students of Aoyama Gakuin University and Keio University who have a "fashionable" image, for a total of 150 people.
Among the three universities of Tokyo University, Aoyama Gakuin University, and Keio University, one of the universities with the image that many male students are paying attention to "skin care (moisturizing the face and skin with lotion, milky lotion, etc.)" When asked to select only schools, "Aoyama Gakuin University" had the highest ratio at 3%, while "Tokyo University" had only 1%.However, when asked "Are you actually practicing skin care?", The skin care practice rate of "The University of Tokyo" is 64.7%, and it is clear that 2.0% of students are doing skin care, contrary to the image. rice field.By the way, the practice rates of the other two schools are "Keio University 72.0%" and "Aoyama Gakuin University 7%".
When asked why they started doing skin care for students who answered that they are practicing skin care, "63.3% because I felt it was necessary for grooming", followed by "24.2% because I started to worry about women's eyes", " 11.7% because friends around me care about it, and 6.7% because my mother told me that she was able to do it."Necessary for grooming" is the top reason for skin care at each university, and it seems that skin care has taken root as a common habit and culture for male students of "Imadoki", not an act with a special sense of purpose. ..
Furthermore, by university, "Keio University" had the highest "necessary for grooming" points among the three universities at 3%. "Aoyama Gakuin University" had the highest points of "women's eyes 68.9%" and "because she was able to do 25.6%", and "The University of Tokyo" had the highest points of "10.3% that friends around me care about".Even with the same skin care, there seems to be a tendency to be "Keio University that is conscious of grooming", "Aoyama Gakuin University that wants to be popular", and "The University of Tokyo that you notice when you see your friends".
In addition, as a result of having only one university with a high image of paying attention to "fashion" as a grooming other than skin care, "Aoyama Gakuin University 1%" is the top as well as skin care.This was followed by "Keio University 70.0%" and "The University of Tokyo 27.3%", which were overwhelmingly the lowest.However, when asked "Are you really concerned about fashion?", 2.7% of "Aoyama Gakuin University" and "Keio University" answered that they were careful, and 94.0% of "The University of Tokyo" answered that they were careful. , It turned out that there is a big gap with the image.
