Jissen Women's University collaborates with Maruyama Coffee Co., Ltd. in industry and academia to jointly implement problem-solving (PBL) classes.Students will formulate a promotional plan for the Maruyama Coffee Ecute Edition Shibuya store and the new coffee bag.
Jissen Women's University is a compulsory subject "Practical Career Planning" as a problem-based (PBL type) class for the purpose of industry-academia collaboration and regional collaboration with Maruyama Coffee Co., Ltd. Ecute Edition Shibuya store, which is open in Shibuya Scramble Square. (Responsible: Professor Akihisa Fukasawa, Department of National Literature) Co-implemented all 5 times. 66 students will be divided into 11 teams to formulate an advertising plan targeting female college students to mid-20s for the Ecute Edition Shibuya store and its new coffee bag.
The coffee bag, which has become an advertising issue, is sold only at the Ecute Edition Shibuya store, and it is a new product that anyone can easily enjoy the coffee carefully selected by Maruyama Coffee just by soaking it in hot water without the need for special equipment.The presentation will be held on December 2019th and 12th, 13, and Kentaro Maruyama, the representative of Maruyama Coffee Co., Ltd., will comment on the student's promotion plan.
