Wig maker Aderans (President Nobuo Nemoto, Tokyo) gave a special lecture on the company's strategic CSR (Corporate Social Responsibility) activities for MBA (Master of Business Administration) students at the University of Leicester in the United Kingdom.It is said that this is the first Japanese company to give a special lecture at the University of Leicester.
According to Aderans, the theme of the special lecture is "Strategic CSR integrated with business based on the ideas of Yoshimi Mikata."In the first half, Mutsuo Minowa, the executive officer in charge of the Global CSR Public Relations Department of the company, has continued to carry out from the historical verification of Omi merchants who have practiced the idea of "good for sellers, good for buyers, good for the world". He explained the current status of CSR activities such as "Hospital Hair Salon for Cancer Patients" and "Fontaine Midori no Mori Campaign" for eco-cycle.
In the second half, the president of Aderans UK, a group company, Lynn Harris, is working on a charity to save people suffering from cancer and medical hair loss, and a wig for Joanna Rowsell, a prominent British cyclist and alopecia patient. Reported on the donation.
Students studying at the University of Leicester from both inside and outside the UK listened enthusiastically to the lectures and actively asked questions.University officials also expressed interest in opening a hair salon in the University of Leicester Hospital, opening up new possibilities for CSR activities.
