As a result of the survey, "Waseda University" ranked first (second place last year) and "Meiji University" (first place last year) ranked second in the "Kanto area" for the first time in two years.By gender, boys ranked first for two consecutive years at Meiji University, girls ranked first for two consecutive years at Rikkyo University, and at the same rate ranked first for the first time in two years at Aoyama Gakuin University (second place last year). rice field.By liberal arts, "Rikkyo University" (2rd place last year) ranked first in the liberal arts for the first time since the survey started.The science department was ranked first in "Tokyo University of Science" for three consecutive years.

　In the [Tokai area], "Meijo University" ranked first for five consecutive years, and "Nagoya University" ranked second (same as last year).By gender, the number one male "Meijo University" has not changed from last year.For girls, "Nagoya City University" (5rd place last year) ranked first for the first time since the survey started.By liberal arts, the liberal arts ranked first in "Nanzan University" (second place last year) for the first time in three years, and the sciences ranked first in "Meijo University" for four consecutive years.

　In the [Kansai area], "Kansai University" ranked first and second for 14 consecutive years since the survey started, "Kinki University" (same as last year).By gender, "Kansai University" ranked first for boys for 1 consecutive years and for girls for 2 consecutive years.By liberal arts, the liberal arts ranked first for 3 consecutive years since 14, when the survey by liberal arts was started, "Kansai University", and the sciences ranked first for the first time in two years, "Osaka University" (third last year).

　Looking at the ratio of national and public orientations, private orientations exceeded national and public orientations in the Kanto and Kansai regions, but national and public orientations increased in the Kanto and Tokai regions, and the ranking of national universities increased in all areas.It is probable that this was due to the fact that the changes to the Common Test for University Admissions introduced this spring were within the expected range, and that the tests were conducted without major confusion.

　It should also be noted that the ranking of large-scale private universities, which started in 2016, has been on the rise, as the stricter quotas for private universities have almost settled down.

　According to the results of this survey, Hiroshi Kobayashi, director of Recruit School of Education, said, "It can be said that the cancellation of the open campus due to the corona sickness had a great influence on the career choices of high school students.Among the items to be emphasized when considering where to go to school, items related to the campus, such as "good school spirit and atmosphere," "enjoying student life," "convenient transportation," and "going from home," decreased.It seems that there is an increasing tendency to choose from the universities that we already know, as high school students' career study activities are restricted.According to the "Survey on the Impact of Career Selection Behavior Due to Coronavirus Epidemics" conducted from last year to this year, college students who enrolled this spring were not able to fully consider their career paths, and their satisfaction with going on to university was significantly lower than before the coronavirus. It became clear.High school students tend to have a narrower view of career choices, so I would like them to carefully consider and choose a destination that suits them. "

　The subjects of the survey were those who are attending high schools in the Kanto area, Tokai area, and Kansai area and are scheduled to graduate in March 2022 (third year high school students at the time of the survey), and the number of valid responses was 3.

* Area classification
Kanto area (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Tochigi, Gunma prefectures, 1 metropolitan area and 6 prefectures)
Tokai area (4 prefectures of Shizuoka prefecture, Aichi prefecture, Gifu prefecture, Mie prefecture)
Kansai area (Osaka prefecture, Kyoto prefecture, Nara prefecture, Wakayama prefecture, Hyogo prefecture, Shiga prefecture, 2 prefectures and 4 prefectures)

Reference: [Recruit Advancement Research Institute] University brand ranking "Advancement Brand Power Survey 2021" (PDF)
Opinion of Hiroshi Kobayashi, Director of "Recruit Advancement Research Institute" on the results of the "Advancement Brand Power Survey 2021" (PDF)