Kyoto University has started joint development with the Dissatisfaction Purchase Center Co., Ltd., which manages consumer dissatisfaction survey data, with the aim of "applying the latest natural language processing technology to business."
The "Dissatisfaction Survey Report" is a "dissatisfaction investigation report" sold by the Dissatisfaction Purchase Center, which "purchases dissatisfactions occurring in each industry or company from consumers and analyzes the data according to the product name / company name and consumer attributes. , Marketing support for companies. "Until now, it has been created by analyzing the data collected by LDA technology (potential Dirichlet allocation method), but although it is possible to classify texts with LDA, it is possible to judge the classification criteria of texts determined mechanically. Needed to be interpreted by an analyst, and it took a lot of effort.
In addition, various researches have taken the lead in the fields of big data and data analysis, and while it has attracted public attention, it has been said that the diversion of natural language processing technology to business value has not progressed so much.
Through this joint research, the improvement and efficiency of marketing support services have been realized.In addition, by applying the latest natural language processing technology, it is possible not only to make summarization based on the structure of sentences and improve analysis accuracy, but also to automatically output results in a form that is easy for humans to understand. It is now possible.
