Ferris University's Singapore-based Providor Co., Ltd. co-developed Hyakunin Isshu's black tea "Kagaribito Ranami" will be released on November 2019, 11.This is one of the subjects of the "University Liberal Arts Education Organization" developed by the university as a practical liberal arts education. It was done as part of the "Practice".
Under the guidance of Professor Tomoko Tani of the Department of Japanese Language and Literature, the 15 students first selected the concept waka poem.One song reminiscent of the night view of Singapore, one song of the sea familiar to both countries was selected, and for each of the two Japanese songs, selection of tea flavor, package / bottle design, bookmark production, SNS We proposed the sales promotion means that we used.In addition, feedback from Providor and discussions among students were repeated, and the product was released.
The developed tea "Kagaribito Ranami" is based on the motif of "Mikaki Morieji no Taku Fire Night Burns and Daytime Disappears and Thinks about Things" written by Onakatomi Nobu. There are two types, "Shiranami" from "Watanohara Kogii, if you look at it from the sky," and "Magafu Okitsu Shiranami" by Daijo-daijin. "Kagaribi" is a brown rice flavored tea that spreads the sweetness of dried fruits, and "Shiranami" is a decaffeinated floral sencha tea.The package and bottle design, which is the "face" of the product, is based on black, taking advantage of the stylish image of Providor, and the men and women who express the Japanese poem of Hyakunin Isshu are placed on the upper surface.Karuta cards are scattered on the sides to emphasize the uniqueness of Hyakunin Isshu.
The students who developed the product said, "I am happy that I was able to connect Hyakunin Isshu with people from overseas through this class." "It was difficult to think about how to convey Hyakunin Isshu in an easy-to-understand manner, but Japanese culture. I hope it will be an opportunity for people to be interested in the product. "
"Kagaribito Ranami" is a set of two for 2 yen (tax included).1,760 Providor stores in Singapore, scheduled to be sold online in Japan from November 4, 2019.
