Keio University Mitsukura Laboratory and Toppan Forms Co., Ltd., a consolidated subsidiary of Toppan Printing, whose main product is forms (business forms), conducted joint research on the stress that consumers feel when filling out forms, and conducted a conventional questionnaire. I discovered that there are some entries that I feel "dislike = stress" that did not emerge in the survey.In response to this research result, we announced that we will start providing a "form sensitivity analysis service" that grasps and improves "dislike = stress" when filling out forms by measuring brain waves and eyes.
In the future, Toppan Forms and Mitsukura Laboratory will promote the development of a direct mail version of the sentiment analysis service, which has high demands for analysis and improvement as well as forms, and will further develop the form sensitivity analysis service and develop it in media other than paper. It means aiming. * Sensitivity analyzer uses an algorithm supervised by Associate Professor Yasue Mitsukura of Keio University for brain wave data obtained with the brain wave headset of Dentsu Science Jam Co., Ltd. Estimate five emotions: "drowsiness" and "stress".
