Masaaki Tsumura, Faculty of Business Administration, Chukyo University The third year students carry out industry-academia collaboration activities with Dream Co., Ltd., a mail-order company that handles health products. A presentation was held on February 3, 2020.
The students are divided into 4 groups, a mouthpiece for preventing bruxism "Gripping Pittari Strong", a disaster prevention book for pets "Is it okay to escape together", a health device for preventing urine leakage "Pelvic floor muscle exercise cushion cut bull", and nails. We analyzed, proposed, and implemented measures for the concealer "Camo Fla Nail" from a marketing perspective.
The group, which worked to increase sales of "Bruxism Pittari Strong," proposed a package change.As a result of students selecting and synthesizing packages from many images and investigating those who are actually suffering from bruxism, it was decided to conduct test marketing for replacement from existing packages.
The group in charge of "Is it okay to run away together?" Created a poster based on the results of the existing questionnaire.Targeting women, I brought a poster created by analyzing various advertisements for women to an event called "Pet Expo" and took a questionnaire at the venue.Since the results were more responsive than the existing posters, actual use is being considered.
The group of "Pelvic Floor Muscle Exercise Cushion Cut Bull" planned a promotion event at the day service facility in order to provide an opportunity to expand new sales channels.By collecting and reading multiple papers in fields other than marketing, he expanded his ideas and created a method for groups.Many participants gathered at the event that was held and succeeded in selling high-priced products.
The "Camouflage Nail" group, which devised a promotion to increase sales, created an advertisement using three types of rhetorical techniques called "metaphoric expression" and conducted a monitor questionnaire.By analyzing the findings using statistics, we were able to discover the mechanism by which metaphors influence people's willingness to buy.
From the students who participated, "I was able to come up with ideas based on theory and carry out industry-academia collaboration activities like university students." "It was a very valuable experience to do marketing from scratch and get good results." A voice was sent.
