Marketing article list
Toyo Gakuen University will hold a student-initiated “World Santa Gathering” project at Tokyo Dome City’s Christmas event.
The idea of a student in the “Marketing and Media Research Seminar” (Professor Keiko Yashio) of Toyo Gakuen University Faculty of Modern Management has been adopted, and in 2023 […]
In an era where university recruitment has been suspended one after another and women's universities and junior colleges have strict conditions, why do high school students flock to small women's junior colleges?
It is still fresh in my memory that earlier this year, news broke that the traditional women's university would suspend recruitment.In recent years, due to the declining birthrate and diversification of social needs, […]
Kobe City University of Foreign Studies Holds “12th National University Student Marketing Contest” Recruiting Participating Teams
Kobe City University of Foreign Studies held the 12th National College Student Marketing Contest, in which students compete for world-class business and English communication […]
Showa Women's University Opens "Oshi" Gallery at Keio Inokashira Line Fujimigaoka Station Looking for Instagram Works
Showa Women's University Modern Business Research Institute collaborated with Keio Electric Railway Co., Ltd. to revitalize Fujimigaoka Station on the Keio Inokashira Line.
Edogawa University Avex General Producer Kenta Sugawara Special Lecture at the Department of Management and Social Sciences
On May 2023, 5, at Edogawa University, the class "Music Marketing Theory" (teacher in charge: Professor Naoki Sekine) of the Department of Management and Sociology, Faculty of Sociology, […]
Chuo University elucidates the cognitive mechanism of the "IKEA effect" that DIY experience increases product value
A joint research group led by Professor Ichiheita Dan of Chuo University uses fNIRS brain function imaging using near-infrared light to consume experiences […]
The ``coldness'' of the background image contributes to improving the perception of the ``newness'' of the product, verified by Sophia University and others
A joint research group from Sophia University, Aoyama Gakuin University, Chuo University, and Bond University (Australia) has proposed a new product advertisement that evokes “coldness” […]
Tokiwa University, Department of Business Administration holds a debriefing session on "Mito City's new hometown tax return gift development project"
At Tokiwa University, on January 2023, 1, the major subject of the Department of Business Administration, "Marketing Practice," was tackled in the fall semester.
How to get people to choose sustainably produced beef?Analysis by consumer type
In recent years, the livestock industry has been required to shift to a sustainable production method from the viewpoint of reducing environmental impact and improving animal welfare […]
Marketing to Solve Problems of Inns and Food Companies and Revitalize Local Areas Otemon Gakuin University Faculty of Business Administration Challenges
Students studying marketing at Otemon Gakuin University's Faculty of Business Administration market a ryokan in Kumamoto Prefecture that lacks local souvenirs and a food company that is struggling to secure sales channels.
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