A study by Associate Professor Ryosuke Niimi and Shinya Yamada of the Faculty of Humanities, Niigata University, shows that clothes worn by people with attractive faces are evaluated more attractively even with the same clothes, and this effect is more pronounced in women than in men. I found out.There was no difference in the results regardless of whether the person who evaluated it was male or female.
According to Niigata University, Associate Professor Niimi and his colleagues have collected multiple photographs of attractive and unattractive faces from university students, and combined these with images of T-shirts of various colors and patterns to allow people to wear T-shirts. The images are combined.This composite image was shown to 30 male and 7 female college students, and the attractiveness of the T-shirt, not the face, was evaluated on a XNUMX-point scale.
As a result, the evaluation of the T-shirt synthesized with the attractive face person was higher than that of the T-shirt synthesized with the unattractive face person.However, while there was a large difference when combined with the female face, the difference was only slight for the male face.
Associate Professor Niimi and his colleagues think that even if the T-shirt is the same, if it is combined with an attractive face, it will look more attractive, and the evaluation of the T-shirt may be dragged by the evaluation of the female face. There is.It is also said that it is closely related to the social trend that emphasizes the attractiveness of female faces rather than the attractiveness of male faces.
The research was conducted as a graduation research of Shinya Yamada graduates, and was published in the journal "Psychology Research" of the Japanese Psychological Association.
Paper information:[Psychological research] The effect of facial attractiveness on the attractiveness evaluation of clothes and their gender differences
