From January 2021, 1, Chiba University of Commerce has started the "22 Chiba Lotte Marines Special Education Program" for all undergraduate students.Learn about the entertainment business that overcomes the corona stigma and challenges the development of new business models from special instructors such as Keno Oishi, the head of the sales group of Chiba Lotte Marines BtoB Headquarters.Although it is an extracurricular lesson without credits, students are taking it regardless of the faculty.
Entertainment services in the Corona Sorrow have been severely damaged, with the opening of entertainment being postponed and admission restrictions being set.In particular, sports entertainment, which has developed its business by creating "denseness" and bringing enthusiasm, is required to have a new business model with an eye on "With Corona" and "After Corona", which are required to avoid the Three Cs. There is.
Against this background of social conditions, Chiba University of Commerce will implement a special education program "Victory over Corona! Project with Chiba Lotte Marines".The purpose is to grasp sports and entertainment from the "service creator's point of view", structurally understand them from a business point of view, and acquire entertainment-filled creativity and execution ability to overcome the corona stigma.Through all nine lectures, we will grasp the current situation of the sports business that involves many industries as stakeholders, and by challenging the development and idea of new business service models, we will think about how to deal with business in the corona virus and make it difficult. Foster human resources who can overcome it.
Lecturers will be Mr. Keno Oishi, Chiba Lotte Marines BtoB Headquarters, Corporate Sales Department, Sales Group Manager, and Mr. Tomoya Satozaki, a specially appointed lecturer at the Faculty of International Liberal Arts, Chiba University of Commerce.Students will consider the sports business from various perspectives and work on planning new sports businesses and service models.On the final day of the lecture, we will present our project in front of the people involved in Chiba Lotte Marines.
Chiba University of Commerce has set the establishment of a system for quality assurance of education as one of its priority strategies in the "education / research / social cooperation area" in the second medium-term management plan (2-2019), and is active across the entire university.・ We are promoting learning management and are part of this program.
