Comparing tourists from China in 2013 and 2015, the number is 3.8 times higher, approaching 500 million.In the future, further increases are expected due to the relaxation of visas, and tourism, accommodation, and purchasing behavior will diversify.The actual situation cannot be grasped.Based on this situation, Shiga University has been exchanging information on inbound with Kyoto Takashimaya since 2015.

　The joint research was attended by four faculty members from the Social Collaboration Research Center of Shiga University and the Faculty of Economics, and about 4 students from the Graduate School of Economics and the Faculty of Economics.We analyze tourism and consumption behavior in Kyoto city for individual Chinese tourists.The results of the research will be announced at Kyoto Takashimaya in February 30.

　Joint research in the marketing field is rare nationwide, but as the domestic market shrinks and IT-based purchasing behavior changes year by year, it is judged that data collection and analysis are essential for community-based companies to increase sales. ..Shiga University has set up a Social Collaboration Research Center as a window for industrial promotion. In addition to the Data Science Education and Research Center established in 2016 and the Faculty of Data Science (tentative name) scheduled to be established in 2017, companies and industries inside and outside the prefecture We plan to further promote research that can contribute to the world.