Macromill, Inc. conducted the "2017 Survey on New Adults" targeting new adults nationwide who will reach the coming-of-age ceremony in 2017, and announced the results of the survey.

 This survey started in 2008, and this is the 10th year.The subjects of the survey are men and women born between 2017 and 1995, who will reach the coming-of-age ceremony in 96, and the number of valid responses is 500.According to the survey, when asked about the future of Japan, 33% said "I think it's bright (I think it's bright + I think it's bright)" and "I think it's dark (I think it's a little dark + I think it's dark)". The result was 67%.The number of new adults who think that the future of Japan is bright has peaked in 2014 and is decreasing year by year.

 In terms of smartphone ownership, the ownership rate of "iPhone" is 59%, which is a big difference from "Android" by 22%, and the ownership rate of "iPhone" has more than doubled in the last four years. The SNS usage rate is 4% for "LINE" and 2% for "Twitter".Both were the best in the last five years. In third place was "Instagram" (1%), which has been seen by many users recently, overtaking "Facebook" (93%).

 The most common means of getting news and topics was "TV" (90%), followed by "SNS (posted by individuals)" (59%) and "News site / news app" (54%).The most trusted information is also "TV" at 56%, followed by "actually met and heard stories" at 28% and "news sites / news apps" at 23%.On the other hand, "user reliability" of "SNS (posted by individuals)" was the worst second place after "direct mail and leaflets".

 In addition, in the ranking of new adults who are expected to play an active role, the 1st place is the gymnastics "Kenzo Shirai" with 185 votes, the 2nd place is the ski jump "Sara Takanashi" with 172 votes, and the top 2 are both Olympic athletes ranked in 3rd place. Shori Sato (Johnnys "Sexy Zone") 67 votes were greatly separated.

Reference: [Macromill, Inc.] Listen to 500 new adults nationwide! "2017 Survey on New Adults"

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