Otemon Gakuin University has developed the image of the modern Ibaraki Sojiji Campus into fashion and opened "OIDAI MARKET" to sell original fashion goods. At the school festival on October 2022, 10, a student fashion show will be held, and a two-day exhibition and spot sale will also be held.
Otemon Gakuin University has collaborated with Amadana Sports Entertainment Co., Ltd., which handles various original brands, to start a new public relations development through people who gather at the university, such as students, faculty members, graduates, and students.The first university in western Japan to adopt the platform "COLLEGE MARKET" operated by Amadana.Rather than designing the university name and logo large on ready-made goods that are common in university goods, it is characterized by expressing the world view in fashion as a whole through consistent production from product planning to design. A project team of students and young staff. developed original fashion goods.
In developing the product, we used the academic arc of the Ibaraki Sojiji Campus, which opened in 2019, as a motif.Incorporating the modern and innovative image of Academic Arc, which is not found in conventional universities, into everyday fashion, we emphasize that it can be used not only in the campus scene but also on a daily basis.As the first step, we have commercialized 1 items in the autumn/winter lineup, including sweatshirts, hoodies, shirts, and caps, and we have also had student models take pictures.
At the 56th Otemon Gakuin University School Festival, a student fashion show will be held on the main stage from 10:29 on October 13th (Sat), and the exhibition and spot sales will be held until the 45th (Sun).In addition, the EC site "OIDAI MARKET online store" and official Instagram will be opened, and will be developed as a new public relations strategy.
Reference: [Otemon Gakuin University] New PR development through fashion goods
