Amadana Sports Entertainment Co., Ltd., which designs DtoC (Direct-to-Consumer) for sports business, promotes university branding with apparel and launches "COLLEGE MARKET", an open platform that deepens connections with students, graduates, communities and companies in 2021. Start in October.This time, following Chukyo University, we will start a project with Teikyo University, which is the first university in the Kanto region.
Amadana Sports Entertainment Co., Ltd. is a group company of "amadana" known for design home appliances.He has worked on general club branding for Tokyo Verdy, and was the first sports club branding to receive the Good Design Award in 2020. "COLLEGE MARKET" makes use of that know-how to visually disseminate information on university brands by design.Build a support system for universities by creating a platform for merchandising business for communities that can also earn new profits.
This time, in addition to Chukyo University, we have started a project with Teikyo University, the first university in the Kanto region. From 4:18 on April 12th (Monday), apparel and goods from Teikyo University will be on sale at the "COLLEGE MARKET" online shop.We provide quality that can be established as apparel by developing new designs that can be enjoyed casually, incorporating not only goods using the university logo but also university elements.Promote university branding and increase engagement with students, graduates, communities and businesses.
In addition, we will consider the project as a place for learning about industry-academia collaboration, and incorporate internships and product planning meetings for Teikyo University students, analysis of sales performance, and special lectures to learn design thinking from the perspective of business administration. schedule. In 2022, the number of universities will be increased and the expansion is expected.
